Whilst HDR (High Dynamic Range) has been discussed for many years, HDR content and devices are only now becoming available for consumers. HDR refers to contrast ratio which translates to how closely the colours and brightness on screen resemble real life (or whatever colour palette and brightness was intended when the programme/movie was created). This creates a dramatic improvement in picture quality – so much so, that broadcasters and industry commentators have suggested 4K alone is not enough.
"Many people who have experienced both, say that HDR has a greater impact on picture quality than 4K" (BBC, 8th December, 2016).
4K HDR Ultra HD is technically superior in terms of contrast ratio, colour accuracy and pixel resolution, making it a massive leap forward for television technology. And whilst implementing the technology in devices and content promises a certain quality, in reality, interoperability between devices and compatibility issues with content often lead to problems in the marketplace. This reduces customer confidence in the technology and in turn, confidence in the associated brands.
Since 2017 we have seen wave after wave of new TV introductions that offer HDR capability, but not all HDR implementations are equivalen: there are good and bad. At Eurofins Digital Testing, we want to make sure that HDR doesn’t become just an empty marketing buzzword, and that instead HDR TVs deliver on their huge promise. Furthermore, we want consumers to have the confidence that if they invest in a television that claims to deliver HDR, it does so against a recognised standard of quality and performance.