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Eurofins Digital Testing Launches 4K HDR Ultra HD Logo at CES 2017!

4K HDR Ultra HD logo quoteGiving consumers the confidence to invest in the latest and the best television technology will now be easier, thanks to a new logo scheme that delivers High Dynamic Range (HDR), Ultra-High Definition (UHD) and Wide Colour Gamut (WCG) simultaneously. With manufacturers already expressing considerable interest in the unique logo scheme, it is expected to gain significant traction in the coming weeks, following its launch at CES 2017.

The scheme will ensure that the latest generation of UHD HDR screens (which deliver the highest picture quality currently available), will be easily recognised in the marketplace. The new 4K HDR Ultra HD logo will identify equipment that has been fully tested and proven to meet the highest standards of picture quality. The logo scheme certifies that all qualifying equipment will successfully deliver the extended contrast range and colours essential for HDR and WCG, as well as ensuring that the full potential of UHD is met (which offers up to four times the clarity of existing HD services). HDR brings a whole new dimension to content with vivid, true to life colours, darker blacks and brighter whites and the combined result of these three factors is simply breathtaking. 

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Yet Another 4K HDR Ultra HD Logo? Really? 

2017 will be a significant year for High Dynamic Range (HDR), with a huge number of TV manufacturers announcing displays that will support multiple HDR technologies. Major OTT services have started delivering some HDR content from studios, but perhaps more significantly, regional broadcasters are preparing to deploy services that make use of HDR, and are even starting trials with HDR versions of their original content.

For the next generation of video services, HDR is considered more important than simply the increase in resolution from HD to Ultra HD because of the significantly improved viewing experience it delivers. “Many people who have experienced both, say that HDR has a greater impact on picture quality than 4K" (BBC, 8th December, 2016).

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